654bd Privacy Policy — Your Data, Your Rights
At 654bd, we treat the privacy and security of your personal information with the utmost seriousness. This Privacy Policy explains exactly what data we collect, why we collect it, how it is stored, and the rights you hold over your personal information at all times.
Privacy At a Glance
What You Need to Know
These summary cards highlight the most important points of our Privacy Policy. Please read all sections in full below for complete details.
Identity Data Only
We collect only the personal data genuinely needed to operate your 654bd account — your name, date of birth, contact details, and payment information. We do not collect unnecessary data and we never sell your personal information to third parties.
256-bit SSL Encryption
All data transmitted between your device and 654bd is protected by 256-bit SSL encryption — the same standard used by major international banks. Sensitive account credentials are stored using industry-standard hashing and are never held in plain text on our servers.
No Data Selling
654bd does not sell, rent, or trade your personal data to advertisers, data brokers, or any third party for commercial purposes. Your data is shared only with the service providers strictly necessary to operate and maintain the platform on your behalf.
Cookies for Function Only
We use session cookies to keep you logged in and to remember your language and display preferences. Analytics cookies help us understand how the platform is used so we can improve it. You may disable non-essential cookies at any time through your browser settings.
Your Rights Are Real
You have the right to access, correct, export, and request the deletion of your personal data at any time. Submit a request to our support team at [email protected] and we will respond within a reasonable timeframe — typically within 30 days of receiving your request.
Defined Retention Periods
We retain your personal data only for as long as is necessary for the purposes for which it was collected — primarily for the duration of your account and for a defined post-closure retention window required by anti-money-laundering and responsible gaming obligations.
Section 1
Data We Collect
654bd collects personal data in several different ways and for several clearly defined purposes. We collect only the minimum data necessary to deliver a safe, functional, and compliant platform to our members in Bangladesh. The categories of data we collect are described below.
Registration and Identity Data
When you create a 654bd account, we ask you to provide the following information:
- Your full legal name as it appears on your government-issued identification document.
- Your date of birth, used to verify that you meet the minimum age requirement of 18 years.
- Your residential address in Bangladesh (city, district, and full postal address).
- Your mobile phone number — used for account verification, transaction notifications, and support communications.
- Your email address — used as your primary account login identifier and for all formal account communications.
- A username of your choosing, which is how you are identified within the platform environment.
Identity Verification (KYC) Data
As part of our Know Your Customer (KYC) process, we may request and retain copies of the following documents:
- National Identity Card (NID) issued by the Bangladesh Election Commission.
- Passport (where applicable).
- Birth certificate or other government-issued age-verification document.
- Proof of residential address (utility bill, bank statement, or similar document dated within the past 90 days).
KYC documents are stored securely and accessed only by authorised compliance personnel. They are used solely for the purpose of identity verification and fraud prevention. They are not shared with any third party except where required by applicable law.
Financial and Transaction Data
We record all financial transactions associated with your 654bd account, including:
- Deposit amounts, dates, and the payment method used (bKash, Nagad, Rocket, Upay, or bank transfer).
- Withdrawal requests, amounts, and processing status.
- Bonus credits, wagering activity, and promotion usage history.
654bd does not store full card numbers or mobile wallet PINs on its servers. Payment data is processed and tokenised by the respective payment providers (bKash, Nagad, etc.) in accordance with their own security standards.
Technical and Usage Data
We automatically collect certain technical data when you access the 654bd platform. This includes:
| Data Type | Examples | Purpose |
|---|---|---|
| Device information | Device type, operating system, browser version | Security, fraud detection |
| IP address | Your network IP at time of login | Geolocation, fraud detection |
| Session data | Login timestamps, session duration | Security, responsible gaming monitoring |
| Gameplay data | Games played, bet amounts, outcomes | Account history, responsible gaming |
| Navigation data | Pages visited, click paths, feature usage | Platform improvement, analytics |
654bd does not collect data from your device beyond what is described above. We do not access your contacts, camera, microphone, or any other device resource. We do not build behavioural profiles for advertising or resale purposes.
Section 2
How We Use Your Data
654bd uses your personal data exclusively for the lawful purposes described below. We do not use your data for any purpose that has not been disclosed in this Privacy Policy, and we do not use automated decision-making processes that produce legal or similarly significant effects on you without a human review mechanism.
Account Operation and Service Delivery
The primary use of your personal data is to create, maintain, and operate your 654bd account. This includes processing your deposits and withdrawals, crediting bonuses to your account, maintaining your gameplay history, and providing you with access to all features of the platform — including cricket betting, live casino games, and slots.
Identity Verification and Compliance
We use your identity and KYC data to verify that you are who you say you are, that you meet the minimum age requirement of 18 years, and that your use of the platform is consistent with our Terms & Conditions and our anti-money-laundering (AML) obligations. Compliance-related data processing is a legal obligation and cannot be opted out of.
Customer Support
When you contact the 654bd support team — whether by email or through the on-platform chat system — we retain records of those communications. These records are used to resolve your query effectively, to identify recurring technical issues, and to maintain a history of your account interactions for quality assurance purposes.
Security and Fraud Prevention
Technical data including your IP address, device identifiers, and session logs are analysed to detect and prevent fraud, collusion, bonus abuse, money laundering, and unauthorised access to your account. If a security risk is detected, this data may be used to temporarily or permanently restrict access to your account while the matter is investigated.
Responsible Gaming Monitoring
654bd uses session and gameplay data to monitor for signs of problem gambling behaviour — for example, unusually long sessions, rapid escalation of bet sizes, or frequent failed withdrawal attempts. This data is used in accordance with our Responsible Gaming Policy to ensure that our platform does not cause harm to vulnerable members.
Communications and Promotions
With your consent (given at registration or subsequently in your account preferences), we may send you promotional communications about new games, seasonal offers (such as Eid or Pohela Boishakh promotions), BPL cricket betting markets, and other platform updates. You may withdraw consent for promotional communications at any time by contacting [email protected] or by updating your notification preferences in your account settings. Withdrawal of marketing consent does not affect your ability to use the platform or receive essential service communications.
654bd will never use your personal data to make automated decisions that negatively affect your account without human oversight. If your account is flagged by an automated system for any reason, a member of the compliance team will review the flag before any action is taken.
Section 3
Data Sharing and Disclosure
654bd does not sell, rent, or otherwise commercially transfer your personal data to any third party. However, to operate the platform safely and in compliance with applicable obligations, we do share specific categories of data with the following types of third parties under strictly controlled conditions:
Payment Processors
To process your deposits and withdrawals, we share the minimum necessary financial data with your chosen payment provider — for example, bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, or Sonali Bank. Each of these providers operates under its own privacy and data security framework and is subject to applicable Bangladeshi financial regulations.
Game Content Providers
The games available on 654bd are supplied by third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers receive session tokens and anonymised gameplay data sufficient to render and record the game session. They do not receive your full personal identity or payment data.
Technical Infrastructure Providers
654bd uses third-party hosting, cloud infrastructure, and cybersecurity providers to maintain the platform. These providers may process data on our behalf as part of their service delivery. All such providers are contractually bound to process your data only as directed by 654bd and in accordance with this Privacy Policy.
Legal and Regulatory Disclosure
In certain circumstances, 654bd may be required to disclose your personal data to law enforcement agencies, regulatory bodies, or other governmental authorities. Such disclosures will only be made where:
- We receive a lawful, specific, and documented legal request from a competent authority.
- Disclosure is required to prevent or detect a serious crime, including fraud or money laundering.
- Disclosure is necessary to protect the vital interests of you or another individual.
Where legally permitted, we will notify you of any such disclosure request before complying with it. Where we are legally prohibited from providing advance notice, we will inform you as soon as it becomes lawful to do so.
654bd never discloses your personal data to third parties for advertising, marketing profiling, or data-brokerage purposes. Any data-sharing arrangement that is not described in this Privacy Policy requires your explicit prior consent before it takes place.
Section 5
Data Retention
654bd retains your personal data for only as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and compliance obligations. The specific retention periods for different categories of data are set out below.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | AML compliance, dispute resolution |
| KYC / identity documents | Duration of account + 5 years post-closure | Regulatory obligation |
| Transaction records | Duration of account + 7 years post-closure | Financial record-keeping, AML |
| Support communications | 3 years from last interaction | Quality assurance, dispute resolution |
| Session and gameplay logs | 2 years from date of session | Responsible gaming monitoring, fraud detection |
| Analytics / usage data | 24 months (anonymised) | Platform improvement |
When a retention period expires, 654bd securely destroys or permanently anonymises the relevant data so that it can no longer be attributed to any identifiable individual. Secure destruction means that the data cannot be recovered or reconstructed by any means.
If you request the deletion of your account and personal data before a retention period has expired, 654bd will delete all data that is not subject to a legal retention requirement and will restrict the processing of any data that must be retained for compliance reasons to that compliance purpose only.
Section 6
Data Security Measures
654bd applies a multi-layered approach to data security that covers technical, organisational, and procedural controls. The following measures are in place to protect your personal data from unauthorised access, loss, alteration, or disclosure.
Technical Controls
- Transport encryption: All data transmitted between your browser or app and the 654bd platform is encrypted using TLS 1.2 or higher, with 256-bit AES encryption on the data channel.
- Password hashing: Account passwords are stored using a strong one-way hashing algorithm with unique salts. Plain-text passwords are never stored or logged anywhere on our systems.
- Access controls: Internal access to personal data is restricted on a strict need-to-know basis. Employees and contractors can only access the specific data required to perform their defined role.
- Database security: Production databases are isolated from public internet access, protected by firewalls, and subject to regular security auditing and penetration testing.
- Payment tokenisation: Payment credentials are tokenised by the payment provider before any data reaches 654bd systems. 654bd never stores raw card numbers or mobile wallet PINs.
Organisational Controls
- All staff who handle personal data receive training on data protection obligations and best practices.
- Data access logs are maintained and regularly reviewed to detect any unusual or unauthorised access patterns.
- Third-party service providers who process personal data on our behalf are vetted for their security practices and are contractually bound by data processing agreements.
Incident Response
In the event of a data security incident that affects your personal data, 654bd will act promptly to contain the incident, assess its scope, and notify affected members as soon as practicable. Where the incident poses a significant risk to your rights and freedoms, we will notify you directly by email with details of what happened, what data was affected, and what steps you should take to protect yourself.
Despite the robust measures described above, no internet-based platform can guarantee absolute security against all possible threats. If you believe your 654bd account has been accessed without your authorisation, contact us immediately at [email protected] so that we can take action to secure your account.
Section 7
Your Rights Over Personal Data
As a registered member of 654bd, you hold meaningful rights over your personal data. These rights are summarised below, along with information on how to exercise them. All requests should be submitted to [email protected] in English. 654bd will respond within 30 days of receiving a valid request.
Right of Access
You have the right to request a copy of all personal data that 654bd holds about you. Upon receiving a valid access request, we will provide a structured summary of your data in a readable format, free of charge, within 30 days.
Right to Rectification
If any personal data held about you is inaccurate or incomplete, you have the right to request that it be corrected. For most account data, you can update your information directly in your account settings. For identity documents and KYC records, contact the support team to initiate a correction.
Right to Erasure
You have the right to request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (and no other legal basis applies), or where the data has been unlawfully processed. Please note that certain data must be retained for a defined period to fulfil our legal obligations as described in Section 5, and erasure requests cannot override those obligations.
Right to Restriction of Processing
You have the right to request that 654bd restricts the processing of your personal data in certain circumstances — for example, while a rectification request is being reviewed, or where you contest the legal basis on which processing is being carried out.
Right to Data Portability
You have the right to receive a copy of personal data you have provided to 654bd in a commonly used, machine-readable format (such as CSV or JSON) so that you can transfer it to another service provider if you choose to do so.
Right to Object
You have the right to object to the processing of your personal data for direct marketing purposes at any time. Upon receipt of a valid objection, 654bd will cease processing your data for that purpose immediately. You may also object to processing based on legitimate interests grounds; in such cases, 654bd will assess whether its interests override your objection on a case-by-case basis.
To exercise any of the rights described above, send a written request in English to [email protected], clearly stating the right you wish to exercise and the specific data to which it relates. We may ask for additional information to verify your identity before processing the request, as a security measure to ensure we do not disclose or delete data based on a fraudulent request.
Section 8
Contacting Us About Privacy
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 654bd handles your personal data, please contact the support team. All privacy-related communications should be sent in English to the address below.
Email: [email protected]
Please include the subject line "Privacy Request" and clearly state the nature of your query or the right you wish to exercise. Our team will acknowledge your request within 3 business days (Bangladesh Standard Time, UTC+6) and will provide a full response within 30 calendar days.
Changes to This Privacy Policy
654bd reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made — particularly changes that affect how your personal data is collected, shared, or used — we will notify you by email and by posting a prominent notice on the platform. The effective date shown in the hero section at the top of this page reflects when the current version came into force. We recommend reviewing this page periodically to stay informed.
Your continued use of the 654bd platform after any updated Privacy Policy has been published constitutes your acceptance of the updated terms. If you do not agree with a material change, you may close your account as described in our Terms & Conditions.
This Privacy Policy was last reviewed and updated on 1 January 2026. 654bd is committed to maintaining transparent, fair, and lawful data practices for all members in Bangladesh and beyond.
Ready to Play With Confidence?
Now that you understand how 654bd protects your personal data, explore the platform. From cricket betting to live casino games and slots, your data is always in safe hands.